Frighteningly Beautiful: 20 Halloween Makeup Ideas for 2025

Spooky season is knocking at the door, so it's time to think about how you'll show up at the party! Your costume matters, sure, but it's the makeup that can transform you into anyone: from a sophisticated witch to a total nightmare.

We've gathered the most impressive and creative Halloween makeup ideas from Ukrainian artists whose work is featured on the Barb.ua platform. This collection has something for everyone: horror classics, glamorous fantasy transformations, and trending looks from popular films and series. Best part? You'll see who can bring these ideas to life professionally!

@julia_voron

Women's Halloween Looks

Ladies, this is where you get maximum creative freedom! Your makeup can blend elegance with terror all at once. Here are five options guaranteed to turn heads at any party.

Witch with a Twist

This look features dramatic eyes with rich dark shadows, sharp black liner, and bold false lashes. Go for lips in deep burgundy or coal-black shades, throwing in some glitter for that mystical vibe. Don't skip the symbolic details: a web on your cheekbone, crescent moon on your forehead, or cryptic runes. You'll need: a dark eyeshadow palette, black liner, red or dark lipstick, and a drawing pencil.

@tinabambiiina

This look adapts easily to your personal style – from refined sorceress to raw hag vibes, and red nails will make the whole thing even more intense and theatrical.

@makeupfxleah

@rimgaile.ma

@al1na_kk

Skeleton / Sugar Skull Calavera

Want something striking and breathtaking? Go for a Mexican Day of the Dead inspired look! The stark black-and-white skeleton version creates a chilling effect, while the colorful Sugar Skull with floral patterns, rhinestones, and glitter looks like genuine artwork.

@shannonhealymakeup

You'll need white face paint, black pencil for outlines, bright colors for ornaments, and rhinestones. This makeup takes time and skill, but the payoff is incredible!

@laurenegerton

@elysees.marbeuf.officiel

Sad Clown Girl

A playful yet slightly unsettling clown look works for those who aren't afraid to experiment. Bright colors, exaggerated smile, contrasting graphic elements, and dramatic eye accents create that "sweet terror" effect.

@makeup_lariza

Use red lipstick, white base, black liner for graphics. Throw on a bright wig or hat – and your simple makeup becomes a theatrical masterpiece.

@liliavilamakeup

@ambugmakeup

Enchanting Mermaid

For fantasy lovers – a magical mermaid look with scale imitation on face and body. Use cool shades of blue, green, purple, and silver with pearlescent shimmer. Highlighter and metallic-finish shadows will help create that wet skin illusion. This makeup looks truly magical under the right lighting!

@iamyurnet\

@mermaidcovecollective

@annettetarvid_mua

Glamorous Elf

A delicate and mystical forest elf look – for those who want beautiful, not scary. Colored liner in soft shades of green and gold, botanical ornaments, glitter, and rhinestones create a fairytale atmosphere. Add a few accents like leaves or floral drawings – and your transformation is complete!

@annaselezneva_

@bluexastrid

@mistyrosemakeup

Men's Halloween Looks

Men's Halloween makeup ideas are your chance to become a real horror hero or embody your favorite movie character. Here are five killer options for guys.

Lonely Vampire

Aristocratic paleness, intense dark eyes with red accents, sharp contours, and bloody touches near the mouth create a terrifying classic vampire look. You'll need pale foundation, dark eyeshadow, red lipstick or fake blood.

@spookygirlcosmetics

This look pairs perfectly with a stylish suit and cape, plus black nail polish. Elegant, terrifying, and seriously effective!

@jaansymons

@john_liess

Creepy Clown / Joker

The male version of clown makeup can be genuinely terrifying. Smudged smile outlines, dark circles around the eyes, and contrasting colors create an unsettling feeling. Remember that Joker movie? This look works for those who really want to freak out party guests.

@nyxcosmetics_czsk

@ericacostumes

@selgis_m

Disgusting Zombie

One of the most popular men's looks. Decaying skin imitation, wounds, bruises, and an empty stare make the zombie realistic and horrifying. For a more creative approach, try "glam-zombie" – add some sparkle and humor to classic horror.

@kayf_officiel

Use special effects: fake blood, latex for wounds, and dark shades for decay imitation. You'll need gray and green shadows, a sponge for skin texture.

@joely_white

@minsoo.park

Mysterious Demon

For true darkness lovers – a demonic look with red and black shades. Horns, pointed latex ears, bold brows, and dramatic smokey eyes create an otherworldly creature effect. This simple makeup can be enhanced with colored contacts for maximum realism.

@dragkillerr

@eduardominguez_makeup

@javiersuarezsalon

Film or Series Character

Remember classic looks from horror movies and recreate the main hero or villain! Edward Scissorhands, Freddy Krueger, Joker, or any other iconic character – the choices are endless. A professional makeup artist can help you nail your favorite character perfectly.

@enshliebeauty

@luizferreiraa__

@kind_madness

Kids' Halloween Looks

Little ones want to be part of the celebration too! Choose safe and fun face paint options that won't scare kids and wash off easily.

Sweet Little Witch

An adorable kid-friendly witch version with soft shadows, stars, and a little hat. Nothing scary – just fairytale magic!

@melcarinbarbosa

Favorite Superhero

Spider-Man, Batman, Wonder Woman – let your kid become their beloved character for at least one night. Bright colors and recognizable symbols will make the look pop.

@jourdefete

Doll or Toy

A creepy cracked doll with face cracks or a patched-up teddy – this look appears unusual and creative. Or choose the opposite – an idealized Barbie-style look with pink shades and shine.

@mommyluss

Shape-Shifter

A cute look with favorite animal elements – kitty, tiger cub, bunny, or wolf pup. Colorful, adorable, and not scary at all!

@lovedbykingjay

Wizard/Sorceress

Star drawings, moons, and magical symbols will turn any child into a real wizard. A touch of glitter – and the look is ready!

Easy DIY Halloween Makeup Ideas

No time or budget for a complex look? Here are some simple makeup ideas you can do yourself in 15-20 minutes. None of these looks require special skills or professional cosmetics.

Spider Web Makeup

An elegant web on your cheekbone or by your eye – quick but stylish! Works for both kids and adults. You only need black pencil or liner and a bit of patience.

@julianna.mur

How to do it: Draw thin lines from the corner of your eye to your temple, gradually connecting them with cross strokes.

@makeupelii_mua

Bloody Tears

Perfect for those who don't want a full look. Add drama to any outfit with red paint or lipstick. Another universal option for any age and gender.

@michcosmetics

How to do it: Apply droplets under your eyes so they resemble trickling tears – the effect comes out realistic even with minimal effort.

@marinaamores

Harlequin

A minimalist clown version with eye focus. The classic black and white combo works best, but you can experiment with red, blue, or gold shades.

@bylaugi

How to do it: Just draw diamonds around your eyes with contrasting colors – and you're already in character!

@ivonnebarriosmakeup

Eye Focus

One of the easiest ways to create a Halloween look – unusual eye makeup. Use bright or atypical shadow colors you don't usually wear: neon shades, metallic, deep purple, or even black.

@kseniakarma

How to do it: Add graphic liner in unusual shapes, double liner, or draw tiny stars near your eye corners.

@anna_balantinou

Runes and Symbols

Moon signs, patterns like forest sprites in Ukrainian style, or mystical inscriptions on your face create a magical atmosphere without complex techniques. This option looks especially good combined with natural eye makeup.

@courtneyloraine_

How to do it: Use black or silver liner to draw symbols on your forehead, cheeks, or near your eyes.

@hairbysandy_mazi

All these options work great with everyday clothes and don't require a complete transformation, but they look festive and impressive.

How to Bring Your Idea to Life?

Now that you've picked your look, the question remains: do it yourself or trust a professional?

Option 1: Try It Yourself

If you've decided to experiment:

• Watch a few video tutorials, stock up on patience and good lighting.
• Try several options ahead of time, a couple days before the party.
• Take care with a quality base, use special face paints (not watercolors!)
• Don't forget to set the result with fixing spray.
• Bring your makeup bag to the party for quick touch-ups if needed.

@angelmue__

Option 2: Trust a Professional (Recommended)

Want your look to be flawless, long-lasting, and jaw-dropping? Best solution – reach out to a professional makeup artist on Barb.ua. An expert will pick the option that suits you perfectly, use professional cosmetics, and guarantee an impressive result that lasts all night!

@mollyhull_

Find Your Artist on Barb!

Got your inspiration? Time to act! Head to the makeup section to check out portfolios from hundreds of makeup artists in your city, read real reviews, and book a convenient time to create your perfect Halloween look.

Professional artists will bring any idea to life – from simple light options to complex artistic face paint.

Choose your fantasy Halloween makeup for 2025, book your artist, and get ready to blow everyone away at the party. Add matching accessories to your look – and make your night unforgettable!

@rachelcrowemakeup