Алина Прокофиева (Moscow) Friseur, kolorist

For me, as a colorist, it is not the brand that is important, but the chemical and physical properties of the dye. Because, as a colorist, this is not a story about “applying paint, waiting and washing it off.” This is a whole science that includes materials science, chemistry (namely the chemical composition and structure of hair), physics (the physical interaction of the chemical composition of hair and the chemical composition of dye). And that's the minimum. I don’t choose a dye based on “Ok Google”!